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Once you review the raw leads, you can begin to use Facebook’s filter options to sort through and organize. It also includes the time created or when the users completed the form as well as the source, which shows the campaign and ad set the lead originated from within your account. When looking at the Lead Center dashboard, you can view all information collected from the lead forms of your lead generation campaigns. What is Facebook Lead Center?įacebook Lead Center was created as a way for advertisers and business owners to collect, manage and organize lead generation campaign results all within the platform.
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However, this was not always reliable if users were using custom questions or other restrictions based on the CRM system and you could not automatically import leads from the account. Facebook also allowed users to integrate their CRM systems to automatically upload leads that were collected from Facebook lead generation campaigns. Previously, leads were only available for download from the platform, which could then be reviewed in excel or uploaded to a users or advertisers CRM system.